Fenty Beauty By Rihanna
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Fenty Beauty By Rihanna ✦
Makeup Re-Infented
Background
Short form content makes makeup products, styles, and trends go viral and it can be hard to keep up both in acquiring the right products and executing the techniques.
Good makeup is not exclusive to professionals or celebrities and doesn’t necessarily require buying all new products. Fenty has not only quality but versatile best selling makeup products that can create quality looks at realistic price points.
RED CARPET READY
A stunt for an award show/gala where the celebrities get ready with Fenty makeup on a remodeled tour bus with a salon inside, then can directly step out onto the red carpet to begin walking and doing press, naturally generating questions about their makeup looks. It will also be live streamed on TikTok with the goal being rare transparency with event makeup looks that typically take hours.
ICONIC INFLUENCER INSPIRATION
Giving influencers a PR package with an iconic look and a variety of best-selling makeup products to recreate said look with exclusively, then extend the challenge to their audience. This encourages them to be creative in how they are using the products (ex. eyeliner as lip liner, eyeshadow as blush, etc.) to demonstrate that Fenty allows people to keep up with trends without consistently buying new products for every trend cycle. There is also a highly customizable makeup filter.
RED CARPET READY
Fixing up run down buildings (potentially in Barbados - Rihanna’s home country) and using paint corresponding to best-selling Fenty shade names to re-inFent the potential.