Fenty Beauty

Fenty Beauty ✦

Makeup Re-Infented

Short form content makes makeup products and styles go viral. It can be hard to keep up with acquiring all the newest products for executing all the trendiest techniques. But good makeup isn’t just for influencers, and it doesn’t require buying all new products. Fenty bestsellers can create versatile, stunning looks with fewer far fewer products. Quality over quantity is Makeup Re-InFented.

RED CARPET READY

A red carpet stunt via a portable makeup studio showcasing our versatile products where makeup matters most but is rarely asked about.

pRINT ADS

ICONIC INFLUENCER INSPIRATION

An PR package with limited products challenging influencers to be creative and recreate an iconic look using only what’s provided and extending the challenge to their audience.

BUILDINGS REINFENTED

We’ll identify local communities in need of a makeover and use paint color corresponding to a Fenty product.

BILLBOARD SEQUENCE

WEBSITE CHATBOT EXTENSION

An extension for Fenty’s website chatbot that can generate makeup looks based on the entered products and occasions.

OTHER ART DIRECTOR: ANDREW DAY ✦ COPYWRITER: EVAN TOUHY