5-hour Energy
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5-hour Energy ✦
BOYFRIEND BOOST
Being in a relationship means doing things you don’t want to do. For many boyfriends, at the top of that list is shopping. 5-Hour ENERGY is here to give boyfriends the boost they need to be the ultimate partner, both at the mall and beyond with a new flavor, a partnership with Shane Gillis, and rest stations for re-energizing before getting back to being helpful in the fitting room.
BOYFRIEND CHARGING STATIONs
A rest station for boyfriends to rest and drink our new 5-hour Energy flavor, Battery Acid, with the main one being at Aventura Mall and smaller ones at various Simon Malls across the country.
MALL KIOSK ADVERTISEMENTS DIRECTING TO CHARGING STATION
BILLBOARDS RIGHT OUTSIDE THE MALL
PR HEADLINES
SOCIAL MEDIA
Including a partnership with Shane Gillis that entails sponsored short-form sketches about him shopping with his girlfriend for TikTok and Instagram Reels.
