LAY'S

✦

LAY'S ✦

CLASSIC SUMMER ROAD CHIP

People love the a summer road trip and Route 66 is THE iconic drive to make. This summer Lays is bringing our bold variety of flavors to this classic experience. Proving that we are the only snack that can match the history and variety that Route 66 has to offer. Lays Flavor hits the road.

VENDING MACHINES AT ROUTE 66 ATTRACTIONS

POSTCARD MAILERS

MERCHANDISE

BILLBOARDs

INFLUENCERS

OTHER ART DIRECTOrs: ANDREW DAY & NICholas Slade ✦ COPYWRITERs: Ben Gritton & David Alston